“The reputation of many retail banks has all but evaporated. Unless measures are taken to rebuild
the trust consumers have lost in these institutions, many may switch their custom to brands they
still believe in and which have spied an opportunity to gain a foothold in the retail banking market.”
WRITER, David Haig, founder and CEO of Brand [...]
Thought of the day: Uma questão de confiança
8 de July de 2009
Tags: · Brand Finance, Confiança, Reputação

