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	<title>Food for Thought &#187; AVE</title>
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	<description>Blog profissional de Salvador da Cunha, Director Geral da Lift Consulting</description>
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		<title>A  eficácia da assessoria de imprensa</title>
		<link>http://foodforthought.lift.com.pt/2010/02/a-eficacia-da-assessoria-de-imprensa/</link>
		<comments>http://foodforthought.lift.com.pt/2010/02/a-eficacia-da-assessoria-de-imprensa/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 23:22:51 +0000</pubDate>
		<dc:creator>Salvador da Cunha</dc:creator>
				<category><![CDATA[Food]]></category>
		<category><![CDATA[Assessoria de Imprensa]]></category>
		<category><![CDATA[AVE]]></category>
		<category><![CDATA[Eficácia]]></category>
		<category><![CDATA[Evidence-Based Communication]]></category>

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		<description><![CDATA[ 
Ao colocar em causa o AVE como forma de medir a eficácia da assessoria de imprensa, o sector da comunicação e relações públicas coloca em causa a forma de provar aos clientes que o dinheiro que eles investem nesta ferramenta é bem gasto. O AVE não é um modelo perfeito, mas é um modelo exequível [...]]]></description>
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